Twitch has officially named former Zynga marketing exec Doug Scott as the company’s new chief marketing officer, according to the Hollywood Reporter.
“Doug has deep experience extending brands into new markets across games and entertainment industries, making him the ideal fit to lead Twitch’s marketing strategy,” Sara Clemens, chief operating officer at Twitch said in an official statement. “As Twitch continues to grow, Doug will play an integral role in extending the brand beyond endemic audiences, supporting our incredible creators and expanding our presence in global markets.”
“Twitch is revolutionizing entertainment through its massive and highly engaged community of creators and fans,” Scott said in a statement. “I could not be more excited to join this incredible team and help to bring Twitch’s unique culture, brand and its passionate community to new audiences and global markets.”
