Twitch is looking to invest more in it’s Twitch music category, and have brought on Spotify’s Tracy Chan in an effort to push forward.
According to TechCrunch’s Sarah Perez, Twitch has officially named Chan, who has worked as Spotify’s director of Product Management for the past four years, as its new head of Product and Engineering for Music.
Chan’s role at Spotify, which he officially joined in 2016 after Spotify bought his photo aggregation startup CrowdAlbum, had him focused on leading product strategy and development for Creator platforms as well as developing analytics tools for artists and labels.
Chan will now team up with Twitch’s head of music, Mike Olson, and will now focus on evolving the platform’s live music content and assist artists and fans to connecting better in real time.
“I have spent my career building Creator tools and I believe there is a massive opportunity to help artists connect with their fans through virtual performances and live streaming, which is what led me to Twitch,” Chan said, via a statement. “Across the board, and especially at this moment in time, we are seeing disruption in the music industry as artists are having to find new ways to both make money and interact with fans. As Twitch looks to expand its offerings for music creators and within the music industry as a whole, I am confident that together with the team, we will be able to build the necessary tools to support artists now and as they continue to explore their new virtual stage.”
“Tracy is joining our team at a critical moment as we continue to see growing interest from both new and established musical talent joining Twitch,” said Olson. “His experience in developing video and music Creator tools will be invaluable to our team as we pursue new ways to support artists and connect them to their fans around the world.”