The NBA 2K League has been pulling in the headlines as of late, and they are again in the news after announcing a partnership with Snickers as the official chocolate bar of the league.
Per the partnership, Snickers will present the ‘Hungriest Player to Watch’ segment, which will be a part of the broadcast that spotlights the player “who has the most on the line” and “the most to prove.”
The new partnership will run through the rest of the 2019 season, including the playoffs and the finals as well.