Australian esports organization Legacy Esports has announced a long-term partnership with telecommunications brand Optus, which is an expansion of the already existing deal between football club the Adelaide Crows, which owns Legacy, and Optus.
“It is not just an important announcement for our organisation but also the industry more broadly in this country, and it will help to underpin the rapid growth of our esports activities” according to Nigel Smart, COO of Adelaide Crows. “The fans will also be big winners as they will be brought closer to the team through fresh and innovative content and other exciting initiatives we will roll out in coming months.”
“We are excited to be adding this type of game changing content and entertainment into our partnership with the Adelaide Crows” Mel Hopkins, Head of Marketing at Optus said. “The partnership will provide us with an opportunity to better understand the requirements of gamers as we develop Optus’ future network.
“Our robust network will play a key role in facilitating the rapidly growing esports segment and as such, we look forward to working with Legacy Esports to provide gamers with the ecosystem they need to play online successfully.”
