It’s crazy to think that popular streaming platform Mixer has been in action for two years now, as it seems like it has been rolling for much longer than that, but Mixer streams are celebrating two years on the Microsoft platform this week.
Mixer has taken to their official blog to commemorate the milestone.
“It’s been an exciting 2019! We celebrated Mixer’s two-year anniversary” the statement reads. “We got to meet many of you in person under the Mixer Dome at E3. And together, we brought to life the first set of experiences imagined at the start of Mixer Season 2. This has resulted in amazing growth in viewership on the platform. Since Mixer’s launch in May 2017, the total number of hours that viewers have spent watching content each month has grown nearly 17x – that’s based on an average growth rate of more than 12% each month for the past 25 months. Of course… we’re not done yet.”
In the statement, Mixer stated their continued commitment to their community, and digital safety, stating their plans to continue to prioritize their community and the Mixer streamers.
“Today, we want to share with you our commitment and plans to continue prioritizing Mixer’s community and streamers. As part of this, we are announcing 7 new programs and tools aimed at maintaining a strong Mixer community and 4 new initiatives focused on supporting streamer success on Mixer.”
Mixer went on to reaffirm their their commitment to digital safety, and, more specifically, their understanding that toxicity exists and that toxicity needs to be addressed accordingly.
Here are some of the things they are implementing to combat toxicity and improve the overall community.
- We adjusted the Mixer channel page to make it conspicuous and easy to report abuse right from the player window – for example, to report inappropriate content, including violent or extremist content, or violations of Mixer’s Rules of User Conduct.
- We updated our Mixer Rules of User Conduct to expressly prohibit terrorist and violent extremist content.
- We’re implementing a new Streamer Review system to improve validation and monitoring of new streamers on Mixer. The initial part of this system will go into place on August 29, and streamers will need to login with their Microsoft account to enable additional screening of new streaming accounts. There will also be a 24-hour waiting period before a streamer can start their first camera-capable stream.
- We are creating a new Toxicity Screen system to give streamers information and control over interactions on their channel. This will be coming later this year and will enable new filtering options to give you control over chat participation, including more automated moderation tools and restricted chat modes.
- We recognize that community channel moderators are the unsung heroes that help to keep our streamers’ channels safe and fun. They work tirelessly behind the scenes, removing content that doesn’t adhere to a channel’s unique guidelines, and removing people from channels when necessary due to continued poor behavior. For these channel moderators, we’re working on a new Moderator Program that provides improved tools and options to support their work, while also publicly recognizing and rewarding their invaluable contributions to the community.
- We are also investing in new software capabilities and our professional moderation team to actively review broadcasts, chat and activity on the service, which will better position us to quickly take action to remove or remedy harmful content.
- Because digital safety affects the entire livestreaming industry, we are committed to sharing and learning alongside other platforms to help increase safety and confidence for all livestreamers and viewers.
Mixer also went on to list some of the things Mixer channels can expect in the future.
- We are adding the ability for all streamers to participate in monetization on Mixer, starting first with Mixer Embers and then following with channel subscriptions and additional monetization features over time. This is something we’ve been testing over the past several months, and we are excited to announce that a full roll-out of the program will be coming later this year. As we work to build the full program, we will be experimenting around both Embers and Sparks Patronage, so expect to see some changes and new experiences in the coming weeks as we learn and scale the program.
- To help you grow your channel, we are overhauling our Streamer Analytics to provide new insights into stream health, viewer engagement and audience understanding.
- We’re also adding a new Streamer Progression dashboard to make it clear what steps you can take to progress and earn access to additional promotion, streamer perks, support and monetization features on Mixer.
- Later this year, we will be launching Mixer Academy, a robust learning system to help you grow your skills in key areas such as audience engagement, branding, monetization and networking. Mixer Academy will also include a learning path for moderators to hone their skills and learn best practices for maintaining their channel.
