Coca-Cola has been officially named the entitlement sponsor of the eNASCAR iRacing Series, which officially kicks off it’s 11th season on February 11th.
The series, which had been recently renamed, will see an increased prize pool over over $300,000, with the winner receiving $100,000. As of this writing, 20 teams, consisting of 40 drivers, will be taking part in the 2020 season
NBCSN will live broadcast six races during the end-of-season playoffs.
“eNASCAR presents a unique opportunity for Coca-Cola to engage with consumers through some of the best esports competition that exists today” Chris Bigda, Director of Sports Marketing and Activation for The Coca-Cola Company said, via a statement.
“Through our new position as a NASCAR Premier Partner we’re exploring innovative ways to activate across the sport. This series allows us to connect with race fans, identify new talent and ultimately, celebrate champions with refreshing ice-cold Coca-Cola.”
“The audience surge and growth our eNASCAR platforms experienced in 2019 was the result of the most talented gamers delivering some of the best weeknight racing” Tim Clark, Senior Vice President & Chief Digital Officer at NASCAR said, via a press release.
“The momentum heading into this eNASCAR Coca-Cola iRacing Series season will continue with unprecedented collaboration across the industry and help usher in the next generation of race fans.”
