Riot Games has officially unveiled their re-brand for LoL Esports, including a new logo and an emphasis on regional leagues and global events on Tuesday.
The company posted the following video, accompanied by a link to a more detailed announcement, on their official Twitter page.
— LoL Esports (@lolesports) July 21, 2020
“We aspire to bring joy to billions of LoL Esports fans around the world,” John Needham, Global Head of Esports, Riot Games, said in an official release, via ESPN. “It starts with building a thriving global esports ecosystem supported by electrifying competition, sustainable growth, cutting-edge technology, bold entertainment, and a focus on integrity for our teams and the sport.”