Enthusiast Gaming, the parent company of Luminosity Gaming, has entered a multi-year partnership deal with energy drink company G Fuel, which will see Enthusiast Gaming assist G FUEL in driving brand awareness and market share, as well as provide “user generated content, influencer marketing, online entertainment and advertising.”
“Partnering with a brand so deeply rooted in the gaming sector like G FUEL is exciting for a number of reasons” Adrian Montgomery, CEO of Enthusiast Gaming said, in an official press release. “G FUEL is a leader in the gamer energy drink sector and using our platform to communicate and engage with gamers continues to validate our strategy and is a significant milestone for our direct sales team.
“Execution is also very important, and over the last number of months, we’ve been able to demonstrate the success of our integrated advertising offerings and prove that using our platform has more touchpoints and engages with more gamers than any other gaming company. We are thrilled to partner with G FUEL and look forward to building a long-term partnership over our shared passion of gaming.”
“We’re excited to partner with Enthusiast to reach previously untapped corners of the gaming community and increase awareness of G FUEL” Cliff Morgan, Founder and CEO of G FUEL stated. Luminosity Gaming is an elite, world-class esports organization, and as The Official Energy Drink of Esports®, our partnership makes perfect sense.
“We’ve built a passionate community within the gaming and esports sector and can’t wait to work with Enthusiast to drive authentic engagement with their incredible platform of gamers.”