Esports Entertainment Group (EEG), which is a publicly traded gambling brand, has officially been granted an order that approves a transactional waiver from the New Jersey Division of Gaming Enforcement (NJDGE).
This will allow WWG to legally accept bets in the state of New Jersey, as the company intends to launch it’s own esports betting platform within the state on Tuesday. The platform, called VIE.gg, is set to launch with a five-day ‘soft play’ period. This ensures limitations are applied to the betting experience in order to ‘ensure proper regulatory operations’.
“We couldn’t be more pleased to be the first esports-dedicated operator to be granted the right to commence business in New Jersey” Esports Entertainment Group CEO Grant Johnson said in an official release. “On behalf of our entire team, I would like to thank the Division of Gaming Enforcement for their approval of our platform and the trust they have placed in our company.
“Global esports betting is estimated to exceed $205bn by 2027, and we are thrilled to be playing such an important role in this fast-growing market with the launch of our first esports wagering offering in the United States.”